Who are we?

The GreenAdsBlue Foundation is an initiative of sustainable communication company GreenGraffiti® and was established in 2008 with the help of The Value Agency as a way for GreenGraffiti® to neutralize its water footprint, to reduce its impact on the environment and at the same time enriche the lives of those who live in water scarce regions.

GreenGraffiti® was already carbon neutral, but when the founders realized that the waterfootprint of their organization was even larger than its CO2 footprint, they decided to not only initiate GreenAdsBlue but to reduce their water footprint, and also to offset their remaining water footprint.

As the founders of GreenGraffiti® have years of experience in the communication industry, they raise concerns why the one industry that is highly water consuming, is not aware of the water issues of our planet. And moreover, is not using its knowledge to provide solutions.

Because a change is needed, GreenAdsBlue was born. 

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George Bernard Shaw once said: You see things and say, ‘Why?’ But I dream things that never were; and say, “Why not?”


Could you try to make the world a little better using a commercial business to achieve this? It might not be the most logical combination, but with GreenGraffiti® and GreenAdsBlue we have created a structure that can achieve just this. GreenGraffiti® is a company with a commercial as well as an idealistic mission. The commercial success of GreenGraffiti® is 100% connected to the water compensation program and ‘giving back’ contributions. In one line:

The more we succeed, the more good we can do!


I am proud and excited to be part of this dream.

 

Joost Niepoth


Joost Niepoth

Managing Partner GreenGraffiti® and board member GreenAdsBlue