Ambition

The concept of sustainability has not been embraced by the media or communication industries. Their water footprint is large, printing short lived posters and billboards, printing flyers, brochures, stickers and many other marketing materials.

The individuals that set up the foundation have over 25 years of experience in the communication industry. Therefore, our strength lies in mobilizing our network, and that is our ambition. We inspire to create an open dialogue, to lead by example and to stimulate others to do the same. In a few years, we hope to have inspired the media and communication sector to not only reduce their own water use, but to provide the knowledge needed to create awareness on a national level. We will share our experience and knowledge providing them with a choiche of projects to compensate for their water footprint and lead an advising role in how to reduce and re-use water.